![]() “Adobe Creative Cloud for teams gives all of our designers access to the latest versions of all Adobe creative apps so that we can deliver beautiful ads that catch the eyes of our gaming audience.” “We need the latest technologies and functionality to meet the increased demand for high quality marketing assets,” says Chen. ![]() Today, they use Adobe Creative Cloud for teams to enhance collaboration and efficiency. The marketing team produces at least five times as many assets compared to a decade ago, with customer expectations changing every day.ĭesigners have long worked with Adobe creative tools to produce marketing materials for MSI products. Different types of media work best with different channels - from static graphics to dynamic animation and video - and each channel has its own optimal dimensions and video length. ![]() Today, MSI advertises heavily across digital, mobile, and social media channels. If we want to sell those audiences on our brand, then we need to have marketing that is equally eye-catching and forward-thinking.” “These are hip, tech-savvy audiences with an eye for beautiful graphics. “At MSI, we target audiences with powerful computing and graphics needs, such as gamers and creative professionals,” says Derek Chen, Head of the Notebook Sales & Marketing Division at MSI. Its desktops, laptops, monitors, graphics cards, and peripherals look as good as they perform, making MSI a favorite for gamers and creators alike. As games grow more complex, with high-definition graphics powered by artificial intelligence algorithms, high-end gaming hardware is a must for any serious or competitive gamer.įor more than three decades, Micro-Star International, or MSI, has made a name for itself as a leader in high-end computer hardware. ![]() Mobile games contribute a significant amount to this number, but Esports is also changing the gaming landscape, with competitive gaming on track to become a $1.5 billion industry within a few years. The video game industry continues to grow, generating global revenue exceeding $120 billion. Head of the Notebook Sales & Marketing Division, MSI Leader in a $120 billion dollar industry “Adobe Creative Cloud for teams gives all of our designers access to the latest versions of all Adobe creative apps so that we can deliver beautiful ads that catch the eyes of our gaming/ content creation audience.” ![]()
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